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Bankstreet rebranding

Following an invitation to redesign Bankstreet.edu Shual was also invited to deliver a full fledged rebranding for Bankstreet School of Education. Some of the values that lead the redesign were: Children & Adults,¬†Curiosity,¬†Child Centered & Community. We created the new “Leafy B” logo and developed 2 color scheme sets for adults and children. One of the most important (& controversial) decisions we took was compounding the name “Bank Street” into Bankstreet.

August 2011